Tag: innovation
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The Mad World of Monopolies Over Brains
Microsoft bought semantic machines. Google, FB etc keep buying smart companies all the time. A handful of global companies keep buying smart companies before they can get a product out to the market.They are essentially creating monopolistic moats over not just cutting edge intellectual property, but also the intellectuals – the men and women capable […]
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The triad of Consultancies, FB and Google will neuter creative agencies globally, unless…
First: The digital disruption. Globally, Facebook and Google now dominate advertising dollars, not WPP or Publicis or other agency companies. (For comparison about the market muscle – Combined market cap of FB and G was $812Bn as of June 2016. How did WPP, Omnicom, IPG, Publicis stack up? The four combined were at $70 Bn. […]