Tag: long tail
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Essential Mutations for the 21st Century Brands
1. Rise of the walls 21st century weather report The world is reeling under the hate wave of right wing xenophobia, binaries of ‘Us vs. Them‘. The hate wave is projected to continue and expand as people turn their back on ideals of liberty, equality and fraternity, which had yielded unequal fruits for the globalised […]
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FAQs – Open Source Ad Agency business model demystified
In an earlier article, I proposed a new business model for advertising agencies. As I see it, it is a logical next step for the industry to remain relevant and to thrive. Unless it evolves like this, expect marginalisation of creative industry. I have been speaking with a few industry leaders. There were some interesting […]
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The Advertising Agencies of future will be Open Sourced
The alternative ‘new normal’ Sir Martin Sorrell, perhaps the most powerful person in the advertising industry, recently said that the “new normal” for the global advertising industry is that of “low growth.” I think that is not necessarily true—if we examine the underlying assumptions about the source of growth for the industry. The advertising industry […]
Truth About Branding 