Tag: Marcel

• Agencies as platforms – setting up for failure

  Publicis is trying to become a platform with ‘Marcel’. PHD has ‘Source’ – another platform idea. Ogilvy also has its OS – more or less a similar idea. Every global agency wants to become an Operating system/ platform where it could efficiently put to use the thousands of creative minds, departments for its thousand clients […]

  Ajinkya Pawar

  June 22, 2017

  Business of advertising, Uncategorized

  advertising, ai, Marcel, new product development, Ogilvy, Publicis, Quora, strategy