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Ajinkya Pawar

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  • Curb the enthusiasm to share
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  • Slow down to break the stride of bullshit surfers
  • Future of Creativity: Convivial Creations & Collaborative Commons
  • Four Principles for Building Brands in the Climate Change Epoch.
  • Perils of specialism
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  • Moving through time
  • Sponges and Rocks
  • The only refuge left for truth – comedy
  • Our role in the fight against climate change.
  • The gulf between rating systems and reality
  • Embrace complexity to navigate the complex world
  • Driving at 20 in fifth gear
  • The brown dwarf
  • Home
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  • The business of transformation
  • Must you merge?
  • Fighting monopolies in the age of AI
  • The sudoku problem and the delusion of conservative ad men
  • The Mad World of Monopolies Over Brains
  • Advertising bros have a big problem: low self-respect
  • Sell the damn soap. Don’t ’empower’ anyone.
  • Platform as commons
  • The knowledge grid
  • 2018: A good year to disrupt creative agencies
  • The precariat agencies
  • Shifting to Colombo, Sri Lanka?
  • The feedback loop
  • Essential Mutations for the 21st Century Brands
  • Advertising industry’s new ‘Pivot’
  • Targeting: the holy grail of 201x’s ad-tech creeps
  • Effie Awards propagating wilful ignorance?
  • Right to a marketing free life
  • Fool’s pride
  • Agency as a platform
  • Take a knee for humanity
  • Unilever’s Quality Walls: regressive AF
  • 28.
  • “Being a force for good to grow”
  • Enamored with ‘simplicity’
  • Stop feeding the parasites
  • Making slavery palatable
  • We can do this.
  • If agencies remain married to ‘ads’, agencies are doomed.
  • The slowness of digital life
  • “That is the creative challenge”
  • Specific diseconomy
  • The philosophy of advertising
  • Tencent and Dentsu’s Mobile stack – what exactly are they trying to achieve?
  • Agencies as platforms – setting up for failure
  • Re-branding: Postmodernism
  • The absurdity of brands
  • OpenAI is not enough: On why Elon Musk must also disrupt the education system and ignite utopian imagination
  • The triad of Consultancies, FB and Google will neuter creative agencies globally, unless…
  • FAQs – Open Source Ad Agency business model demystified
  • End of the bluff
  • Travel Travel, Adopt a Camel
  • “Relatability”
  • The importance of knowing the unsaid objective
  • There’s an idea in the soap sud
  • The Advertising Agencies of future will be Open Sourced
  • How not to be a lazy hack
  • A capitalist industry can only be saved by a communist ideal – unions
  • Honest marketing meetings
  • Strategy-Wategy
  • Advertising is not art
  • A matter of dialing ‘it’ up or down
  • The theater of freedom
  • Account planner as a disinfectant of spurious notions and confusions
  • Account planning as role playing
  • Advertising as an amoral tongue on rent
  • Fight for your tomorrow
  • What is “Positioning”? Separating faff from fact.
  • Truth about Powerpointing
  • Future of work
  • ‘What will our life be like in 2065?’
  • The truth about bullet riders
  • Something is rotten when we aspire to be underdogs.
  • Truth about ‘being human’
  • Irresponsible brand #57: Maggi addled brains
  • Rebels without a cause
  • The mysterious woman
  • Food as love / food fetish
  • Future of ideas
  • Advertising as parasitic meme
  • Reading PK
  • The puny Ungli

Tag / marketing

June 17, 2020June 17, 2020 by Ajinkya Pawar

Making Marketing Hate-free

  • Business of advertising, Uncategorized
  • advertising, branding, hate, marketing, responsibility
  • Leave a comment
Hate-free marketing from Ajinkya Pawar

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