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Fragile 2020
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Advertising bros have a big problem: low self-respect
Sell the damn soap. Don’t ’empower’ anyone.
Platform as commons
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2018: A good year to disrupt creative agencies
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The feedback loop
Essential Mutations for the 21st Century Brands
Advertising industry’s new ‘Pivot’
Targeting: the holy grail of 201x’s ad-tech creeps
Effie Awards propagating wilful ignorance?
Right to a marketing free life
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28.
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Stop feeding the parasites
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We can do this.
If agencies remain married to ‘ads’, agencies are doomed.
The slowness of digital life
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Specific diseconomy
The philosophy of advertising
Tencent and Dentsu’s Mobile stack – what exactly are they trying to achieve?
Agencies as platforms – setting up for failure
Re-branding: Postmodernism
The absurdity of brands
OpenAI is not enough: On why Elon Musk must also disrupt the education system and ignite utopian imagination
The triad of Consultancies, FB and Google will neuter creative agencies globally, unless…
FAQs – Open Source Ad Agency business model demystified
End of the bluff
Travel Travel, Adopt a Camel
“Relatability”
The importance of knowing the unsaid objective
There’s an idea in the soap sud
The Advertising Agencies of future will be Open Sourced
How not to be a lazy hack
A capitalist industry can only be saved by a communist ideal – unions
Honest marketing meetings
Strategy-Wategy
Advertising is not art
A matter of dialing ‘it’ up or down
The theater of freedom
Account planner as a disinfectant of spurious notions and confusions
Account planning as role playing
Advertising as an amoral tongue on rent
Fight for your tomorrow
What is “Positioning”? Separating faff from fact.
Truth about Powerpointing
Future of work
‘What will our life be like in 2065?’
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Something is rotten when we aspire to be underdogs.
Truth about ‘being human’
Irresponsible brand #57: Maggi addled brains
Rebels without a cause
The mysterious woman
Food as love / food fetish
Future of ideas
Advertising as parasitic meme
Reading PK
The puny Ungli
Unicef flushes good money on bad poo
Watching blockbuster movies
Ask me why askme ads suck
Inventing indulgent future for the rich
What good are Google glasses? OR How tech companies can choose not to be evil.
Stop bitching. Start acting.

Tag / marketing

June 17, 2020June 17, 2020 by Ajinkya Pawar

Making Marketing Hate-free

Business of advertising, Uncategorized
advertising, branding, hate, marketing, responsibility
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Hate-free marketing from Ajinkya Pawar

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