Tag: marketing

• We need a Creative risk-o-meter.

  

  The investment consultants first assess the risk appetite of the consumer before suggesting investment products. Maybe, advertising needs a similar model as the FIRST STEP in onboarding a new client. We pitch blind. We flex our creative muscles to the max. We try to ‘sell’ the fact that creativity works. Often without knowing the kind […]

  Ajinkya Pawar

  January 17, 2023

  Business of advertising, Uncategorized

  advertising, creative risk, creativity, growth, marketing, optionality, risk

• Live commerce is inherently anti-humanity.

  First-principles. Live commerce short-circuits desire. Live commerce’s raison d’etre is reducing friction between impulse and action. It came into existence because of the phenoenon called ‘cart abandonement’. This happens when people pick stuff to buy, but then don’t complete the transaction. for fashion industry, cart abandonement is 90%, it seems.Often because better-sense prevails. An hour […]

  Ajinkya Pawar

  November 18, 2021

  climate change, Futures, Uncategorized

  climate change, consumption, influencer, marketing, social commerce

• Making Marketing Hate-free

  Ajinkya Pawar

  June 17, 2020

  Business of advertising, Uncategorized

  advertising, branding, hate, marketing, responsibility