Tag: marketing101

• What is “Positioning”? Separating faff from fact.

  

  <Cryptic high brow summation> Knowing simply what something is, is not enough. One must know what is it for, to know it well. </Cryptic high brow summation> 1. Positioning as a consumer’s idea of your brand Recently, I was left scratching my head after an hour of brainstorming session with my colleagues for re-positioning a […]

  Ajinkya Pawar

  April 13, 2016

  Common sense marketing

  advertising, branding, marketing101, positioning

• Ask me why askme ads suck

  askme’s commercials here. There are 3 of those. What is your impression of the ad after watching it? Firstly, its an ad for an app that has a celebrity endorsement. Secondly, its also an ad for an app that apparently does many things. Thirdly, its a head-on competitor to leading single purpose apps. But the […]

  Ajinkya Pawar

  July 4, 2014

  Branding done well

  advertising, digital marketing, marketing101, strategy