Tag: meaning

• 2021. The Year of Humanity’s Burn Out.

  One of the defining experiences of the pandemic has been the constant anxiety grating at our conscience, not letting us recharge completely – the burnout. The overwhelmed medical fraternity experienced it. So did the migrant workers orphaned from the mai-baap sarkaar. The anxious and overworked security guard felt it. So did the digital worker straining […]

  Ajinkya Pawar

  August 3, 2021

  “Insights”, Uncategorized

  2021, burn out, climate change, existentialism, human condition, lockdown, meaning, mental health, pandemic, uncertainty

• “Insights” as revelations of hidden optionalities

  

  As the world moves faster and drags the advertising industry along with it, the concept of ‘insight’, which resolutely stood at the centre of the advertising industry for long, is appearing blurred. Often, we find ourselves in meeting rooms sharing a scratch of the head, “what’s an insight, anyways?”. Here’s my take. What is an […]

  Ajinkya Pawar

  July 8, 2021

  “Insights”, Common sense marketing, Uncategorized

  advertising, boundaries, epistemology, insight, meaning, philosophy, strategy

• The gulf between rating systems and reality

  Here’s the rating system used by Car servicing centers – 1-4 -unacceptable5-7 – average8-9 – Good10 – Excellent Once, after getting my car serviced from Hyundai, I gave an 8 rating… I got a call later from the service center asking to please improve the rating otherwise they would face trouble. they needed a 9 […]

  Ajinkya Pawar

  August 2, 2019

  Common sense marketing, Uncategorized

  appraisal, car servicing, hyundai, jd power, language, meaning, power, ratings, swiggy

• Re-branding: Postmodernism

  We need a better word for ‘postmodernism’. Why does it matter? Understanding Postmodernism can help us understand the world we live in today and the forces shaping humanity. So in that sense, it is a powerful concept. Yet, because the word used to describe it is a mixture of two very broad concepts – post […]

  Ajinkya Pawar

  April 30, 2017

  Rebranding, Uncategorized

  absurdism, history, internet, meaning, modernism, postmodernism, Rebranding