Tag: meaning
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2021. The Year of Humanity’s Burn Out.
One of the defining experiences of the pandemic has been the constant anxiety grating at our conscience, not letting us recharge completely – the burnout. The overwhelmed medical fraternity experienced it. So did the migrant workers orphaned from the mai-baap sarkaar. The anxious and overworked security guard felt it. So did the digital worker straining […]
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“Insights” as revelations of hidden optionalities
As the world moves faster and drags the advertising industry along with it, the concept of ‘insight’, which resolutely stood at the centre of the advertising industry for long, is appearing blurred. Often, we find ourselves in meeting rooms sharing a scratch of the head, “what’s an insight, anyways?”. Here’s my take. What is an […]
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Re-branding: Postmodernism
We need a better word for ‘postmodernism’. Why does it matter? Understanding Postmodernism can help us understand the world we live in today and the forces shaping humanity. So in that sense, it is a powerful concept. Yet, because the word used to describe it is a mixture of two very broad concepts – post […]