Tag: merger
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The very real Digital/ Mainline divide
Advertising business is a messy beast. The mess is a function of different medias it caters to – TV, Print, Digital, OOH… These medias are fundamentally very different1. The way it is consumed – TV – passive, lean back, long formPrint – scan, quick, purposive, linearDigital – exploratory, non-linear, lean in, active… 2. The way […]