Tag: merger

• The very real Digital/ Mainline divide

  Advertising business is a messy beast. The mess is a function of different medias it caters to – TV, Print, Digital, OOH… These medias are fundamentally very different1. The way it is consumed – TV – passive, lean back, long formPrint – scan, quick, purposive, linearDigital – exploratory, non-linear, lean in, active… 2. The way […]

  Ajinkya Pawar

  February 23, 2020

  Business of advertising

  advertising business model, merger, specialism