Tag: moment of truth

• “Moment of Truth”

  

  Sometimes, weird vowel-less sounds (?) stumble out of busyfolks’ mouth. When they utter these sounds among themselves, there is an implicit expectation that the meaning is understood. Its amazing really, a fence made of sounds. Recently, I was confronted with this particular sound -“FMOT”. It took me  a while to hear sideways and decipher the […]

  Ajinkya Pawar

  April 19, 2013

  Business of advertising

  language, market speak, moment of truth, P&G, shorthand