Tag: open thinking
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The triad of Consultancies, FB and Google will neuter creative agencies globally, unless…
First: The digital disruption. Globally, Facebook and Google now dominate advertising dollars, not WPP or Publicis or other agency companies. (For comparison about the market muscle – Combined market cap of FB and G was $812Bn as of June 2016. How did WPP, Omnicom, IPG, Publicis stack up? The four combined were at $70 Bn. […]