Tag: open
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FAQs – Open Source Ad Agency business model demystified
In an earlier article, I proposed a new business model for advertising agencies. As I see it, it is a logical next step for the industry to remain relevant and to thrive. Unless it evolves like this, expect marginalisation of creative industry. I have been speaking with a few industry leaders. There were some interesting […]
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End of the bluff
In this video, P&G’s ‘chief brand officer’ talks about P&G’s efforts in ‘draining the swamp’ (as trump would have said) of digital fraud, unverified stats, dubious practices by publishers and agencies. This is great, because this comes from one of the biggest advertisers in the world. And it is a positive step – one that […]
Truth About Branding 