Tag: optionality

• Optionality Framework: A Brand Strategy Framework for a World in Flux.

  

  Note: This article adapts NN Taleb’s idea about ‘optionality’ from his excellent book ‘ Antifragile: Things That Gain from Disorder‘; and uses research from Richard Bulliet’s book The Camel and the Wheel. Camel or a car? Can you imagine a day when everyone around you stops using automobiles and instead starts riding camel? It turns […]

  Ajinkya Pawar

  May 7, 2021

  Common sense marketing, Uncategorized

  brand strategy, camel, feedback loop, framework, Futures, optionality, strategy