Tag: pitches
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We can do this.
In a smoke-free meeting room, a tin box of crackers goes around with a dozen people munching, masticating, marauding the little round rascals. The biscuit is no good, someone opines. But that doesn’t stop him from dredging a fistful of those from the tin box. The box’s golden underbelly is now visible and that is […]
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Strategy-Wategy
What do you do when you have a shitty creative that is to the brief and a kickass creative that is absolutely useless? Imagine you need to sell a soap. Imagine that for the sales to move, “strategically”, the brand needs to say, “This soap will make your elephant like skin into a soft and […]
Truth About Branding 