Tag: pivot
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The end of Monoculture and what that means for agencies
Flying over Kuala Lumpur, one can see huge expanse of palm trees, beautifully arranged in rows and columns. Fly over Thailand and you would see similar geometry playing out with rubber trees. The human sense of geometry imposed on nature, seen from the human invented vantage of flight. It’s wondrous and beautiful and awe inspiring. […]
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Our role in the fight against climate change.
Weren’t we supposed to be the good guys? Advertising alleviated the pain of the Sisyphean tragedy of modern capitalism. Advertising taught the world how to want. Advertising gave the notion of free will and choices when it comes to consumption. It made the powerless feel powerful, that their choices, their consumption mattered. The consumptive soma […]
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Advertising industry’s new ‘Pivot’
No planet for old businesses Exhibit 1: On 16 June 2017, Amazon.com Inc. announced that it is acquiring Whole Foods Market Inc., for $13.7 billion in an all-cash transaction. By the end of that day, Walmart, Kroger, Target & Costco had lost their market caps by 5.8%, 7.1%, 9.1% and 15.7% respectively. On the eighth […]
Truth About Branding 