Tag: platform
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Evolving for times of Crises
Covid-19 has knocked the wind out of the global machine that humanity lives in. It has shattered our illusions of stability, our belief in global capitalism (about time), our hopes of certain growth forever. It is not just a pandemic. It is a huge question mark that stands tall in front of humanity. What’s the […]
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The business of transformation
WPP is now a ”creative transformation” company. I am cautiously optimistic about this facelift. I hope there is more to come. And that WPP will go beyond the facelift and the simplification. fingers crossed. But… After Ogilvy‘s ‘refounding’ and Publicis’ marcel attempt and now WPP’s structural simplification & brand identity ‘reveal’, it feels as if […]
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Unite – A platform to empower Civic Engagement
The possibilities of strengthening civic engagement with digital tools is endless. This was an exercise in imagining a tool for participative democracy with a bottom-up approach. It doesn’t take into account much of the complexity surrounding aligning incentives, digital literacy, access, funding and so on. The objective here is to instigate imaginations, envision tools and […]
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Essential Mutations for the 21st Century Brands
1. Rise of the walls 21st century weather report The world is reeling under the hate wave of right wing xenophobia, binaries of ‘Us vs. Them‘. The hate wave is projected to continue and expand as people turn their back on ideals of liberty, equality and fraternity, which had yielded unequal fruits for the globalised […]
Truth About Branding 