Tag: psychology
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A black hole called mobile phone
Self-help books suggest that to gain control over ourselves, we must first clear our environment of distractions. But we now live a life where we depend on these distracting devices. If I earn my livelihood by being mediated through a laptop, what do I do? It’s some sort of Pavlov’s dog principle in action. We […]
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Essential Mutations for the 21st Century Brands
1. Rise of the walls 21st century weather report The world is reeling under the hate wave of right wing xenophobia, binaries of ‘Us vs. Them‘. The hate wave is projected to continue and expand as people turn their back on ideals of liberty, equality and fraternity, which had yielded unequal fruits for the globalised […]
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The truth about bullet riders
This was written in response to a Quora question. The question was “Why trend to purchase bullet bikes increased in India?” I think bikes (as most other things) are bought not only for its functional relevance but for its psychological relevance. (If you can commute ably with a 35k bike, why would you spend a […]
Truth About Branding 