Tag: purpose

• Sell the damn soap. Don’t ’empower’ anyone.

  So the research suggested the consumer as a patriarchal housewife – a woman who listens to, and seeks her husband’s suggestion. A woman whose day revolves around catering to the needs of her children and the husband. Surprise surprise, patriarchy exists. But client won’t buy it as it is, won’t really engage with the reality, […]

  Ajinkya Pawar

  April 9, 2018

  Irresponsible brands, Uncategorized

  empower, feminism, movement, purpose