Tag: specialism

• The very real Digital/ Mainline divide

  Advertising business is a messy beast. The mess is a function of different medias it caters to – TV, Print, Digital, OOH… These medias are fundamentally very different1. The way it is consumed – TV – passive, lean back, long formPrint – scan, quick, purposive, linearDigital – exploratory, non-linear, lean in, active… 2. The way […]

  Ajinkya Pawar

  February 23, 2020

  Business of advertising

  advertising business model, merger, specialism

• Perils of specialism

  In the age of specialism, everyone’s an expert. And when everyone’s an expert, no one listens to others. And when no one listens to others, the human collective cannot work together consciously. It can only work together through the specialist narrow systems of incentives and capital. Narrow systems of incentives are a recipe for disaster. […]

  Ajinkya Pawar

  August 30, 2019

  “Insights”, Uncategorized

  diversity, specialism