Tag: sudoku

• The sudoku problem and the delusion of conservative ad men

  

  This is in response to Mr. Rory sutherland’s article about targeting in advertising. Read that article before reading this one. ______________________________ “By deluding everyone that the whole of advertising is reducible to “the efficient and inexpensive delivery of targeted messages” through the extensive use of data and algorithms, two companies have gained a multi-billion-dollar rent-seeking […]

  Ajinkya Pawar

  July 31, 2018

  Business of advertising, Uncategorized

  creativity, platforms, processes, rory sutherland, strategy, sudoku, targeting, technology