Tag: technology
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The sudoku problem and the delusion of conservative ad men
This is in response to Mr. Rory sutherland’s article about targeting in advertising. Read that article before reading this one. ______________________________ “By deluding everyone that the whole of advertising is reducible to “the efficient and inexpensive delivery of targeted messages” through the extensive use of data and algorithms, two companies have gained a multi-billion-dollar rent-seeking […]
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OpenAI is not enough: On why Elon Musk must also disrupt the education system and ignite utopian imagination
Elon Musk is one of the few powerful people in the world who actually cares for the world, has a vision and has the ability to steer the world in conscientious directions. And Elon Musk is worried. He is worried about our probable future overlords – Artificial Intelligence (AI) , and rightly so. (“Not all […]
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The triad of Consultancies, FB and Google will neuter creative agencies globally, unless…
First: The digital disruption. Globally, Facebook and Google now dominate advertising dollars, not WPP or Publicis or other agency companies. (For comparison about the market muscle – Combined market cap of FB and G was $812Bn as of June 2016. How did WPP, Omnicom, IPG, Publicis stack up? The four combined were at $70 Bn. […]
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What good are Google glasses? OR How tech companies can choose not to be evil.
Why invent Google glasses? Here’s Sergey Brin trying to answer that question. Doesn’t his argument seem a little unconvincing – a weak reason to deploy the best of the brains on the planet and 3 years worth of efforts. The primary pivot of his argument is the glass’ ability to improve social posture (?). He […]
Truth About Branding 