Tag: transparency

• End of the bluff

  In this video, P&G’s ‘chief brand officer’ talks about P&G’s efforts in ‘draining the swamp’ (as trump would have said) of digital fraud, unverified stats, dubious practices by publishers and agencies. This is great, because this comes from one of the biggest advertisers in the world. And it is a positive step – one that […]

  Ajinkya Pawar

  February 17, 2017

  Business of advertising, Uncategorized

  facebook, fake, open, transparency