Tag: utopia
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The Lightness of Brands.
The lightness of brands. Reality has two sides –the heaviness of worries, anxieties, uncertainties, responsibilities, roles…and lightness of love, laughter, kindness, fun, hope, shared memories… Brands have historically belonged to the lighter side of life. Hope, excitement, and optimism sit at the very core of brands. Hope & optimism are not mere idle thoughts. They […]
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OpenAI is not enough: On why Elon Musk must also disrupt the education system and ignite utopian imagination
Elon Musk is one of the few powerful people in the world who actually cares for the world, has a vision and has the ability to steer the world in conscientious directions. And Elon Musk is worried. He is worried about our probable future overlords – Artificial Intelligence (AI) , and rightly so. (“Not all […]
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“Relatability”
The context So recently we shared two creative options for a campaign. I wish we hadn’t. But we did. Imagine the product is a soap targeted to housewives. The product is better because it smells of pleasant cuttle fish, instead of the generic smell of sardines that all the competitor soaps have. (For the sake […]
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Fight for your tomorrow
A generation working against its own interest It’s been 7 years since I entered the world of advertising. It’s been longer than that with the attempt to understand world and power – by reading Chomsky, Ambedkar, Amartya Sen and so on. As you can imagine (if you have read these people that is), there was […]
Truth About Branding 