Tag: value

• The precariat agencies

  

  I am interested in the changing dynamics of agency business. So I tend to read whatever I can about new efforts being made to reinvent businesses. Some of the efforts are truly astounding – the AI agency Born, for example – sounds very interesting. Then there is Maana, a big data company that helps make […]

  Ajinkya Pawar

  January 16, 2018

  Business of advertising, Uncategorized

  adage, advertising agency, business model, capitalism, preciariat, union, value

• The triad of Consultancies, FB and Google will neuter creative agencies globally, unless…

  

  First: The digital disruption. Globally, Facebook and Google now dominate advertising dollars, not WPP or Publicis or other agency companies. (For comparison about the market muscle – Combined market cap of FB and G was $812Bn as of June 2016. How did WPP, Omnicom, IPG, Publicis stack up? The four combined were at $70 Bn. […]

  Ajinkya Pawar

  April 6, 2017

  Business of advertising, Uncategorized

  CEO, closed thinking, consultancy, creativity, CXO, digital advertising, growth, innovation, open thinking, technology, value