Well, the reasoning here is pretty simple.

Covid led to increased digital adoption in payments. Damn, i wish i had invested some money in upi or gpay.

Anyways, so as digital payments go mainstream, even for small ticket items, how long before considerations of physical money fall behind in our culture?

In a sense, it’s already happening in China. and in that sense, it is a dystopia. I personally prefer the anonymity, the freedom from big data, that cash offers.

But if most people started to pay with e-money, then why would a biscuit box need to be priced at 10 or a soap at 20?

How long before we see mass FMCG SKUs prized at 13.34 rs and 57.31 rs?

This will work in brand’s favour too – it will complicate the maths for the consumers, making it more difficult for them to compare between two, unless a plugin/ feature does that job for them.

hmm, if i must punt, i will give it another year for some premium variants of some FMCG brand to start appearing on shelves with non rounded numbers.