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Two kinds of ‘busy’
Busy as in ‘busy with work that adds up’. Work that improves with every failure. Busy doing epic shit. Busy BUILDING something. Busy learning and growing. Busy as in ‘busy ensuring that the blame doesn’t land on me’. Busy as in busy playing a role (e.g. of a knowledgeable strategist who can wax eloquent on […]
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No PPT Decembers.
Pavlov’s dog was conditioned to salivate at the sound of a bell. It is not natural for dogs to associate sound of a bell with food.But it can be CONDITIONED to do so. ___ Similarly, its not natural for humans to make PPTs when confronted with an interesting problem to solve. But it seems so […]
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What media teaches us?
To confuse exceptions with norms.To think of outliers as mainstream.To confuse the noisy game of chance with the linear arrow of fate. As media becomes overwhelming, the sanest people are those that are able to appreciate this and consequently separate signal from noise.
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2021. The Year of Humanity’s Burn Out.
One of the defining experiences of the pandemic has been the constant anxiety grating at our conscience, not letting us recharge completely – the burnout. The overwhelmed medical fraternity experienced it. So did the migrant workers orphaned from the mai-baap sarkaar. The anxious and overworked security guard felt it. So did the digital worker straining […]
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“Insights” as revelations of hidden optionalities
As the world moves faster and drags the advertising industry along with it, the concept of ‘insight’, which resolutely stood at the centre of the advertising industry for long, is appearing blurred. Often, we find ourselves in meeting rooms sharing a scratch of the head, “what’s an insight, anyways?”. Here’s my take. What is an […]
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2+2: Cascades of Capabilities
We are increasing risks, and decreasing our collective capabilities to do something about it. We are doubling down on singular vision of capabilities at the expense of many. In a global world, growing increasingly fragile, this can lead to catastrophic failures. to survive, to grow resilient, we need a new perspective about capabilities. Here’s some […]
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2+2: Greenwashing
I felt confused recently when a recent Mastercard campaign elicited positive response from a lot of industry veterans on Linkedin. To me, it was quite clearly a greenwashing campaign. I felt that either I am misunderstanding something or people are used to seeing this campaign in a certain way – “Admire me for my cleverness. […]
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Greenwashing extinction
Donation from this campaign per new card: $1The average value of a typical gift card: Guessing, more than $100 at least.CLV of a typical credit card: US$ 3,600 – US$ 48,000(Fairly rough estimate courtesy of a Quora user. This campaign and gifted cards will likely lead to new user acquisitions beyond the actual card bought. […]
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Truth About Branding 